The following text field filters the results that follow as you type. Use tab to access the results.






























Scroll to slide 2 of 17
Scroll to slide 3 of 17
Scroll to slide 4 of 17
Scroll to slide 5 of 17
Scroll to slide 6 of 17
Scroll to slide 7 of 17
Scroll to slide 8 of 17
Scroll to slide 9 of 17
Scroll to slide 10 of 17
Scroll to slide 12 of 17
Scroll to slide 13 of 17
Scroll to slide 14 of 17
Scroll to slide 15 of 17
Scroll to slide 17 of 17

The #1 Setting Powder, now with 24HR Shine Control!
Shop Now#1 Setting Powder Brand in the US*.
Talc-Free Formula.
16HR Ultra-Blurring Wear.
The cult-favorite Translucent Loose Setting Powder, now talc-free with ultra-blurring power. Instantly blur the look of pores, fine lines and imperfections while extending makeup wear up to 16 hours, with our Ultra-Blur Loose Setting Powder. Infused with Hyaluronic Acid to deliver hydrating, all-day comfort, while controlling shine with a natural finish. Hydrating Hyaluronic Acid provides all-day comfort on all skin types, even dry skin!
Key Claims:
Translucent, Honey, Medium Deep:
Rose:
*Clinical study of 30 panelists at independent laboratory after foundation application
**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur
Four Shades for Virtually All Skintones
• Translucent: Perfect for Fair to Medium Skin Tones.
• Translucent Honey: Sets medium skin tones with olive and golden undertones.
• Translucent Medium Deep: Ideal for medium-deep to deep skin tones.
• Tone-Up Rose: Ideal for light to medium skin tones.
Key Ingredients
•Silica Powders: Instantly create soft-focus effect on fine lines, pores, and imperfections
•Amino Acids: Skin-compatible composition for undetectable, longwear benefits.
•Hyaluronic Acid: Makes the powder comfortable for all skin types, even dry skin
• Ultra, Finely-milled Texture: Becomes one with skin, without emphasizing texture, imperfections, or dry patches
• Fragrance free. Does not clog pores. Dermatologist-tested. Non-comedogenic.
*Source: Circana, LLC, US Prestige Beauty Total Department/Specialty, Makeup Setting Powder by Brand, Makeup Form: Loose Powder and Pressed Powder Compact Combined, Dollar and Unit Sales, January – December 2024
**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur
Best of Beauty
Allure (2025)
Amino Acid
Skin-compatible composition for undetectable longwear benefits
Silica Powders
Instantly create a soft-focus effect on fine lines, pores and imperfections.
Hyaluronic Acid
Makes the powder comfortable for all skin types, including dry skin.
Set makeup, control shine and hydrate skin for 24HRs**.
Shop Now
The iconic blurring powder you love, pressed with an included puff.
Shop Now
Vitamin C and E-infused setting powder with iconic 24HR shine control and 16HR wear.
Shop Now"This truly blurs the skin and makes everything looks super smooth. I wear my makeup daily from 7AM-7PM and throughout the 12 hours, my face doesn't look cakey or feel dry."
- Flavia C.
"This truly blurs the skin and makes everything looks super smooth.”
- Evian R.
Say the powder doesn’t leave the skin feeling tight**
Agree it controls the look of shine on the skin**
Agree the powder works well on their skintone**
Agree the powder feels comfortable**
LAURA’S TECHNIQUES
Skin-compatible composition for undetectable longwear benefits
Instantly create a soft-focus effect on fine lines, pores and imperfections.
Makes the powder comfortable for all skin types, including dry skin.