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The Essential
First Step to a
Flawless Finish

Just as a painter primes a canvas to achieve a smooth foundation, prepare skin for a flawless makeup application while sealing in skincare benefits.


0% Silicone,
Skin-Loving Ingredients.

The coveted original from the primer pioneer, now with more skincare benefits. Choose from six uniquely water-based formulas to balance and replenish skin while extending the life of makeup.


Prime Your Skin.
Let it Breathe.

From glowing and radiant to softly mattified, each formula targets your own perfect skin moment, while creating a breathable protective barrier over skin.

Dry
Oily
Normal
Sunscreen
Dull
Mature
For All Skin Types Dry Oily Normal Sunscreen Dull Mature