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The Essential
First Step to a
Flawless Finish

Just as a painter primes a canvas to achieve a smooth foundation, prepare skin for a flawless makeup application while sealing in skincare benefits.


0% Silicone,
Skin-Loving Ingredients.

The coveted original from the primer pioneer, now with more skincare benefits. Choose from six uniquely water-based formulas to balance and replenish skin while extending the life of makeup.

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Prime Your Skin.
Let it Breathe.

From glowing and radiant to softly mattified, each formula targets your own perfect skin moment, while creating a breathable protective barrier over skin.

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Dry
Oily
Normal
Sunscreen
Dull
Mature
For All Skin Types Dry Oily Normal Sunscreen Dull Mature