Foundation Makeup

When it comes to liquid or cream foundation, you want something long-lasting, weightless, and buildable. That’s exactly what you can expect with each of our liquid foundation and tinted moisturizer formulas. Designed to blur the line between makeup and skin, you’re left with a beautiful complexion that looks (and feels!) like nothing on the face. 

Full coverage foundation can often be cakey and heavy. Luckily, our Flawless Lumière Foundation was created with a weightless, breathable formula that builds up to full coverage with minimal effort. Plus, it provides 15 hours of hydration, an even application, and a soft-focus finish. Ready to try for yourself?

We often think powder foundation is only for those with oily skin, but we’ve created a powder foundation that can be applied dry or wet so you can customize the look: sheer to full coverage, and matte or natural finish. Simply apply dry to oily skin to reduce shine and leave a matte finish, or apply wet for more medium to full coverage with a natural finishh.

Some days you use a tinted SPF Moisturizer with your fingers for an easy and simple no makeup-makeup look. Other days, you want a full coverage liquid foundation that requires our best-selling foundation brush. The angled tip and ultra-soft synthetic fibers deliver streak-free coverage without wasting product while leaving you with the most flawless complexion ever. 

To achieve a flawless foundation application, begin by starting with a clean and well-moisturized face. If desired, apply a primer to establish a smooth base for your foundation. Opt for a foundation shade that closely matches your skin tone. Utilize a makeup sponge, brush, or clean fingers to apply the foundation. Start the application from the center of your face, gradually blending outwards using gentle strokes or tapping motions. Pay special attention to areas requiring more coverage. Blend the foundation seamlessly into your neck and hairline to avoid noticeable lines.

For the most effective order of application, it's generally recommended to apply concealer before foundation. Concealer serves to cover blemishes, dark circles, and other imperfections. Applying concealer ahead of foundation enables you to gauge how much coverage is still necessary from your foundation to achieve your desired look.

When it comes to concealer shades, a slightly lighter shade can work well, particularly for under-eye areas where it can brighten and highlight. However, when concealing blemishes and spots, it's advisable to match the concealer shade to your foundation, ensuring a seamless and natural appearance.

For applying foundation using a brush, opt for a brush with dense, synthetic bristles. Begin by placing a small amount of foundation on the back of your hand. Dab the brush into the foundation and initiate the application from the center of your face, then blend outward. Utilize circular or upward motions to achieve a smooth and even finish. Ensure thorough blending along your jawline and hairline for a seamless transition.

To achieve the ideal foundation shade match, evaluate different shades by testing them along your jawline in natural light. The goal is for the foundation to blend seamlessly with your skin tone, with no obvious demarcation line.

The longevity of foundation depends on several factors including your skin type, the formulation of the foundation, and how well you set it. In general, foundation can last anywhere from 6 to 12 hours. To prolong its wear time, consider using a primer, setting spray, and translucent powder to help maintain a fresh look throughout the day.

Achieving a flawless liquid foundation application involves several steps. Begin with a freshly cleansed and moisturized face. Optionally, use a primer to create a smooth canvas. Choose a liquid foundation shade that matches your skin tone. Dispense a small amount onto the back of your hand or a makeup palette. Using a makeup sponge, brush, or your fingertips, start applying the foundation from the center of your face, gradually blending outwards. Use gentle strokes or tapping motions for an even distribution. Pay extra attention to areas requiring additional coverage. Blend the foundation seamlessly into your neck and hairline to avoid any noticeable lines. You can set the liquid foundation with a translucent setting powder for longer wear.

While concealer is primarily designed to cover specific imperfections such as blemishes and dark circles, it's not typically recommended to use it as a substitute for foundation. Concealer is more concentrated and provides heavier coverage, which might result in an uneven or heavy finish if applied all over the face. However, in a pinch, you can mix a small amount of concealer with a moisturizer to create a lighter coverage base, but for a complete face application, it's best to stick with a proper foundation product.

The order of contouring and foundation application depends on the look you're aiming to achieve. The general practice is to apply contouring products after foundation. Applying contour after foundation allows for a more seamless blend and ensures that the contours and highlights are integrated with the natural look of your skin. This order prevents the contours from being disrupted during the foundation application. However, makeup is an art form, and some makeup artists choose to contour before foundation for certain avant-garde or editorial looks, where the emphasis is on the sculpted features themselves rather than a completely natural finish.

Applying powder foundation involves a few simple steps. Begin with a clean and moisturized face. If you're using a powder foundation with buildable coverage, start with a light layer and gradually add more as needed. Use a dense, fluffy brush for application. Swirl the brush into the powder foundation, tap off any excess, and start applying from the center of your face, working your way outward. Use gentle circular motions or light sweeping strokes to achieve an even coverage. Blend well along your jawline and hairline. You can also layer powder foundation over a liquid or cream foundation for added coverage and longevity. If using both types of foundation, apply the liquid or cream foundation first and then set it with the powder foundation.