Laura uses a primer to create a perfectly smooth, even surface for applying foundation—just as an artist “primes” a canvas to prepare it for painting. These lightweight, breathable, water-based formulas help makeup glide on easily and last longer, so your look stays fresh and colour-true for hours.

Custom Priming: Since all of our Primers create a flawless surface for makeup, you can start every look off right with the extra benefits you need most, from extra radiance to SPF protection to sheer bronzing and more.