Laura uses a primer to create a perfectly smooth, even surface for applying foundation—just as an artist “primes” a canvas to prepare it for painting. These lightweight, breathable, water-based formulas help makeup glide on easily and last longer, so your look stays fresh and colour-true for hours.

Custom Priming: Since all of our Primers create a flawless surface for makeup, you can start every look off right with the extra benefits you need most, from extra radiance to SPF protection to sheer bronzing and more.

See Primer Guide.