Caviar Stick Eye Shadow:

24-hour life-proof formula delivers an effortless, easy-to-blend application with the perfect amount of playtime. Creamy color glides onto lids, providing rich payoff for a range of chic, customizable eye looks. Fade-proof, crease-proof, transfer-proof, smudge-proof, sweat-proof, and water-proof.

TOPLINE BENEFITS:
• 24HR Life Proof Wear
• Comfortable, Rich Color
• Gliding Creamy Texture

CLAIMS:
• 24-hour Long wear*
• 24-hour Crease-proof wear
• 24-hour Smudge-proof wear
• 24-hour Fade-proof wear*
• 24-hour Transfer-proof wear
• Sweat proof & Waterproof
• Dermatologist Approved
• Ophthalmologist Tested
• Suitable for Sensitive Skin
• Safe for Contact Lens Wearers

*Based on trainer technician clinical evaluation 

CONSUMER CLAIMS:
• 100% of participants answered this eyeshadow is easier to use than my current eyeshadow formula after 24HRs of wear
• 100% of participants answered this eyeshadow delivers creamy, effortless, non-tugging application after 24HRs of wear 
• 100% of participants answered this eyeshadow has one stroke color payoff & immediate color release after 24HRs of wear
• 100% of participants answered this eyeshadow has just the right amount of play time to deliver the look you want after 24HRs of wear
• 100% of participants answered the formula is buildable from sheer to an intense look after 24HRs of wear

*In a US consumer study of 31 subjects

TOPLINE BENEFITS: Caviar Extravagant Mascara

Intense black formula can be layered without flaking for extravagant volume & lift. The artist inspired, unique clover shape brush grips lashes from root to tip separating and defining while conditioning ingredients visibly promote lash strength over time for smudge and transfer proof wear.