Sheer hint of color. 
Natural dewy finish.
Iconic.

Sheer Coverage.
Soft natural glow.
Hydrating. 

Lightweight coverage. 
Natural finish.
Oil-controlling.

Sheer to Medium Coverage.
Radiant Finish.
Longwearing.

Ultra-long wearing.
Medium to full coverage.
Matte not flat finish.

Sheer to Full Coverage.
Matte or Natural Finish.
Longwearing.

High Pigment.
Matte Finish.
Oil-Free.

High Pigment.
Luminous Finish.
Hydrating.

Refreshes.
Reflects Light.
Flatters and Perfects.