How to Apply Water-Based Primer: A Step-By-Step Guide

Introducing our NEW Pure Canvas Primers. These water based primers will not only boost the longevity of your makeup but are also formulated without silicones and with skin-loving ingredients that keep your skin hydrated, smooth, and free from texture. This collection of long-lasting primers will provide both long-term and short-term benefits to your skin and your makeup. Pure Canvas Primers are truly good for your makeup and good for your skin. Your makeup will last longer and will look fresh throughout the day.

Step 1: Prepare your skin by washing your face

Gently cleanse your skin with a face wash for flawless primer and makeup application.

Step 2: Apply Pure Canvas Primer to the skin

Gently massage your silicone-free primer in a circular motion to increase circulation in the face and eyes and allow the water based primer to deeply hydrate and protect the skin.

Step 3: Begin to apply your favorite Laura Mercier foundation and makeup over your primer

Your primer will act as a great base or canvas so you can achieve any makeup look. Your makeup will look fresh and new all day.

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Get The Look

Introducing our NEW Pure Canvas Primers. These water based primers will not only boost the longevity of your makeup but are also formulated without silicones and with skin-loving ingredients that keep your skin hydrated, smooth, and free from texture. This collection of long-lasting primers will provide both long-term and short-term benefits to your skin and your makeup. Pure Canvas Primers are truly good for your makeup and good for your skin. Your makeup will last longer and will look fresh throughout the day.