New Pure Canvas Primers

The best makeup primer should be able to do several things. First, it should create a smooth canvas, hide imperfections, and even out the skin’s texture. Next, it should be infused with good-for-the-skin ingredients, so you don’t have to worry about breakouts. And finally, it should keep your makeup in place all day.

While each of our face primers will do exactly what we laid out above, we have three different formulas to target individual needs: hydration, blurring, and illumination. So, if you have dry skin, we recommend the hydrating face primer. We suggest following up with our tinted moisturizer with SPF. No matter which formula you choose, your skin will thank you.

On the no-makeup makeup days, you want to look fresh, dewy, and lit from within–and our primer makeup can help you achieve that effect. Once you’ve used our cleaners and makeup removers and applied any skincare, you can jump right in with our illuminating primer. It’s formulated to bring a healthy glow to your skin that maintains its luminosity even under tinted moisturizers or foundation. Once you're finished with the makeup, dab a little of the primer on your cheekbones and cupid’s bow for extra highlighting.

Makeup primer acts as a base that prepares your skin for makeup application. It helps create a smooth canvas by filling in fine lines, pores, and imperfections, allowing foundation and other makeup products to glide on more evenly. Primer can also enhance the longevity of your makeup by providing a barrier between your skin and makeup, helping it stay in place throughout the day.

To use makeup primer, start with clean and moisturized skin. Apply a small amount of primer evenly to your face, focusing on areas where you want your makeup to last longer. Allow the primer a few moments to set before moving on to the next steps of your makeup routine.

Yes, you can wear primer without makeup. Primer can provide benefits like blurring imperfections, smoothing the skin's texture, and helping to control oil. Some primers also have skincare ingredients that can benefit your skin even when worn alone.

While not mandatory, primer can be beneficial, especially if you want your makeup to last longer, achieve a smoother finish, or minimize the appearance of pores and fine lines. It can enhance the overall look and wear of your makeup.

Give your primer a minute or two to set before applying makeup. This allows it to create a smooth base and ensures that your makeup adheres well.

Primer should be applied before makeup. It acts as the initial step in your makeup routine, creating a foundation for your other products to adhere to.

Yes, makeup primer can expire. Check the packaging for the product's expiration date or the recommended shelf life after opening. Using expired products can affect their effectiveness and potentially cause skin issues.

Yes, face primer can make a noticeable difference in your makeup application. It can create a smoother texture, help makeup adhere better, and extend the wear time of your makeup.

Choose a face primer based on your skin's needs. If you have oily skin, opt for a mattifying primer. For dry skin, a hydrating or luminizing primer can work well. If you want to blur imperfections, a pore-filling primer is a good choice.

After cleansing and moisturizing your skin, apply primer before proceeding with makeup. Moisturizer comes before primer in your skincare routine to ensure your skin is hydrated, and then primer helps create a smooth base for makeup.