Blush

Blush is really having its moment–and we couldn’t be happier. From subtle pinks and nudes to deep purple or bright orange, everyone is wearing more cheek blush. Want in? Discover our collection of skincare-meets-makeup with several different blushes for you to choose from.

While blush adds a natural flush of color to the cheeks and face, we’re fans of creating shadows and luminosity with our selection of bronzers and highlighters, too. And luckily, our selection of cheek makeup products has you covered. Discover liquid and powder blushes, tinted moisturizer bronzer (for all over glow!) and buildable highlighter powders. 

Our liquid blushes are based on our best-selling tinted moisturizer, so you can expect the same weightless feel and seamless finish. Not to mention, they come in 14 unique shades that are safe to use on the eyes, cheeks or lips! Our best sellers are fan favorites for a reason.

The best way to apply blush will depend on the formula. If you’re using a powder blush, we recommend using our Cheek Color Brush and applying the product to the apples of the cheeks in soft, sweeping circular motions. Focus the pigment on the apple and blend out for a seamless and even application. For liquid blush, your fingers will be your best tool. Dab a little on your cheeks, then use your fingers to smooth out the product, building coverage where needed.

No, it’s entirely up to you how you’d like to wear your makeup. Perhaps there are days you don’t want any foundation, but you still want a little color on your cheeks. Whereas, other days you may prefer full coverage and no blush, only bronzer. There’s no right or wrong way to wear your makeup–only focus on what makes you feel most confident.

Fair skin tones really benefit from a light, soft pink or coral shade. Something like La Piscine or Southbound in our liquid tinted moisturizer blush or Bellini or Strawberry in our powder blush. Check out our article about orange blush for tips about orange blush on fair skin.

Anything with a golden undertone will bring out your skin’s natural glow if you have olive skin. Consider shades like warm corals or bronzy rose shades like Chai or Rose in our powder blush. For help finding the best foundation color for olive skin check out or Foundation Matching tool.

The best way to choose a blush color is by identifying your undertone. For those with cool undertones, opt for soft pinks, rose, or mauve shades. For warm undertones, look for peachy shades or soft corals. Choosing a blush shade that has the same undertone as your skin will make the product appear more natural. Experience our blush try on tool to virtually test different shades and find your perfect match before you buy!

Of course. The best part about makeup is its versatility. You get to decide the rules when it comes to how you wear each product, meaning you can use a matte lipstick or a creamy lipstick as blush whenever you want. Simply dab a little of the lipstick in the apple of your cheeks, and blend outward using your fingertips.

Cool undertones look great with soft pinks, mauve or rosy shades. This will highlight your natural coloring. If you’re wondering how to choose an eyeshadow color as well visit the link because we’ve got the best tool for you.

Absolutely! Applying blush under foundation—also known as underpainting—creates a soft, natural flush that mimics a lit-from-within glow. This technique helps blend the color seamlessly into your skin, making it look effortlessly radiant. For best results, use a cream or liquid blush and lightly blend it onto the apples of your cheeks before applying foundation. Want to master this technique? Check out our Master the Art of Underpainting – The Secret to a Naturally Sculpted Look for more tips.