Laura Mercier Reimagines an Icon That Launched Her Brand
Introducing NEW Secret Camouflage Complexion Perfector
“Camouflage is the reason I wanted to start my brand. It was my secret to precisely retouching complexion so skin looked as real and natural as possible. With this new formula, I wanted to make the artistry even more effortless. The creamier texture and adjuster shades allow everyone to camouflage any imperfection across all skin tones. It’s truly magic.” – Laura Mercier
In 1996, Laura Mercier created Secret Camouflage to solve a problem the industry hadn’t named yet – how to perfect skin without masking it. Rooted in her artistry philosophy, she developed a technique of precision camouflaging, using high-coverage pigment to correct only where needed, allowing skin to look like skin. The result was revolutionary. Secret Camouflage quickly became a makeup artist kit staple and cornerstone of Laura’s iconic Flawless Face Technique – that made skin look as flawless as possible, with the least amount of product.
Now, in celebration of the brand’s 30th anniversary, Laura has reimagined her original icon for a new generation. Introducing Secret Camouflage Complexion Perfector, a modern evolution with three shades designed to be mixed to camouflage any imperfection, while remaining invisible on skin.
Designed for targeted camouflaging rather than full-face coverage, it allows women to use less product, more intentionally. The result is a complexion that looks flawless, corrected but not covered, and reflects Laura’s enduring belief that makeup should enhance skin, never hide it.
KEY BENEFITS:
- Customizable camouflage: Three shades - a base, and two adjustors, are mixed to create the exact match to retouch any imperfection, anywhere on the face
- Precision correction: High-pigment, full coverage, exactly where you need it
- Undetectable, skin-like finish: Featherlight cream texture that mimics the look and feel of real skin
- 16HR long wear: Water-, sweat-, crease-, and transfer-resistant wear
- Skin-loving ingredients: Vitamins C & E and Chamomile Extract help soothe skin and improve the look of discoloration over time
KEY CLAIMS*:
- 100% agree it instantly camouflages blemishes, scars, redness and dark spots
- 100% agree after 16 hours of wear it does not settle into fine lines and wrinkles
HOW TO APPLY:
Using the Secret Camouflage brush, apply the Base shade directly onto the area you want to camouflage. Use the shade adjustors to get an exact skin tone match by mixing in the Cool adjustor if it’s too light, or the Warm adjustor if it’s too dark.
Apply only where you need it. Finish by gently pressing with fingertips to melt into the skin, then set with Laura Mercier Translucent Loose Setting Powder.
Laura’s Tip: Use the tip of the Secret Camouflage brush to dot onto small imperfections and the flat side of the brush to apply to larger areas.
WHERE TO BUY:
Secret Camouflage Complexion Perfector will be available at lauramercier.com, Sephora, Ulta and select department store locations. Available in 8 shades.
ABOUT LAURA MERCIER
Laura Mercier Cosmetics was founded in 1996 by renowned French Makeup Artist Laura Mercier, the pioneer of the Flawless Face. The global line of Makeup, Skincare, Body & Bath and Fragrance is known for its iconic makeup artistry and techniques. Laura is the innovative force behind the award- winning products, French aesthetic, and artistry techniques, helping every woman look and feel her best.
Acquired by Orveon in 2022, Laura Mercier Cosmetics is distributed through specialty, beauty, and department stores across the globe. For more information, visit: www.lauramercier.com.
PRESS CONTACT:
Acceleration, PR
lauramercier@theacceleration.com
Allie Stern, Director, Consumer Engagement, Laura Mercier
astern@orveonglobal.com
Kira Boyer, Manager, Consumer Engagement, Laura Mercier
kboyer@orveonglobal.com
*Clinical study of 30 panelists at independent laboratory after foundation application