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{"id":9133862781167,"title":"Pure Canvas Primer Hydrating","handle":"pure-canvas-primer-hydrating","description":"\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePowered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear. \u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong fontscheme=\"2\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003e16-Hour Extended Wear:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Helps makeup stay vibrant and fresh up to 16 hours\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003e24-hour Hydration:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Provides long-term hydration to protect skin’s barrier function instantly and overtime\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003ePlumps and Smooths Skin:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Instantly reduces the appearance of fine lines and wrinkles\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\" class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong fontscheme=\"2\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eSkin Perfecting Complex:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eFrench Mineral Water\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e: Mineral-enriched water sourced from France known to decrease dullness \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eGlycerin:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Attracts moisture to the skin for flawless makeup application\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003e\u003cspan fontscheme=\"2\"\u003eClinical Claims\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e97% agree that the primer makes the skin feel soft and supple*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e91% agree that the primer helps skin stay moisturized all day*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e91% agree primer improves the quality of makeup wear*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan fontscheme=\"2\"\u003e*\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\" class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\"\u003e\u003cspan\u003eAfter 3 weeks of consumer testing on 30 women using Pure Canvas Primer \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2025-12-01T09:54:51-05:00","created_at":"2025-11-05T11:19:22-05:00","vendor":"Laura Mercier - US","type":"Primer","tags":["BWP","Complexion","duel-collection","LMCA_CRM","Makeup","New \u0026 Improved__badge","Not Holiday","Primer","Primer Loop Exchange","Pure Canvas Primer","Subscription"],"price":6500,"price_min":6500,"price_max":6500,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":47048271692015,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"45000038927","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Pure Canvas Primer Hydrating","public_title":null,"options":["Default Title"],"price":6500,"weight":454,"compare_at_price":null,"inventory_management":"shopify","barcode":"194250124859","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_SP24_PCP_Hydrating_R150_3000x3000_b371eb85-e65d-48e6-991f-a584dad207c7.png?v=1782770316","\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_2H26_SiteRedesign_HoverFunction_PureCanvasPrimers_7f3c1ae5-d40a-4edd-b3bd-64c644605f9d.jpg?v=1784898651","\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_SP24_PCPH_Texture_ColorDPI_3000x3000_R150.png?v=1709749294","\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_Primer_Conversion_Benefits_Chart_Hydrating_Infographic_2000x2000_R300_7f2c6bfd-3ea8-4381-aef6-efd556310313.jpg?v=1709749294","\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_PRIMER_HYDRATING_PDP_KeyClaims_Infographic_2000x2000_R300.jpg?v=1709749294","\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_PRIMER_HYDRATING_PDP_ClinicalResults_Infographic_2000x2000_R300.jpg?v=1709749294","\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_PRIMER_HYDRATING_LIGHT_BA_Unretouched_2000x2000_R300.jpg?v=1709936836","\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_PRIMER_HYDRATING_DEEP_BA_Unretouched_2000x2000_R300.jpg?v=1709936836","\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_SP24_Primer_Conversion_Chart_Infographic_2000X2000_R300.jpg?v=1709936836","\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_Primer_Skin_Type_Chart_Infographic_2000x2000_R300_f8e74aa1-e949-477b-993f-f661c5aac550.jpg?v=1709936836","\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_PRIMER_HYDRATION_PDP_INGREDIENT_2000x2000_R300.jpg?v=1709936836"],"featured_image":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_SP24_PCP_Hydrating_R150_3000x3000_b371eb85-e65d-48e6-991f-a584dad207c7.png?v=1782770316","options":["Title"],"media":[{"alt":null,"id":39380222738671,"position":1,"preview_image":{"aspect_ratio":1.0,"height":3000,"width":3000,"src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_SP24_PCP_Hydrating_R150_3000x3000_b371eb85-e65d-48e6-991f-a584dad207c7.png?v=1782770316"},"aspect_ratio":1.0,"height":3000,"media_type":"image","src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_SP24_PCP_Hydrating_R150_3000x3000_b371eb85-e65d-48e6-991f-a584dad207c7.png?v=1782770316","width":3000},{"alt":null,"id":39692027953391,"position":2,"preview_image":{"aspect_ratio":0.899,"height":1001,"width":900,"src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_2H26_SiteRedesign_HoverFunction_PureCanvasPrimers_7f3c1ae5-d40a-4edd-b3bd-64c644605f9d.jpg?v=1784898651"},"aspect_ratio":0.899,"height":1001,"media_type":"image","src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_2H26_SiteRedesign_HoverFunction_PureCanvasPrimers_7f3c1ae5-d40a-4edd-b3bd-64c644605f9d.jpg?v=1784898651","width":900},{"alt":null,"id":33275848524015,"position":3,"preview_image":{"aspect_ratio":1.0,"height":3000,"width":3000,"src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_SP24_PCPH_Texture_ColorDPI_3000x3000_R150.png?v=1709749294"},"aspect_ratio":1.0,"height":3000,"media_type":"image","src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_SP24_PCPH_Texture_ColorDPI_3000x3000_R150.png?v=1709749294","width":3000},{"alt":null,"id":33364832977135,"position":4,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_Primer_Conversion_Benefits_Chart_Hydrating_Infographic_2000x2000_R300_7f2c6bfd-3ea8-4381-aef6-efd556310313.jpg?v=1709749294"},"aspect_ratio":1.0,"height":2000,"media_type":"image","src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_Primer_Conversion_Benefits_Chart_Hydrating_Infographic_2000x2000_R300_7f2c6bfd-3ea8-4381-aef6-efd556310313.jpg?v=1709749294","width":2000},{"alt":null,"id":33364832846063,"position":5,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_PRIMER_HYDRATING_PDP_KeyClaims_Infographic_2000x2000_R300.jpg?v=1709749294"},"aspect_ratio":1.0,"height":2000,"media_type":"image","src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_PRIMER_HYDRATING_PDP_KeyClaims_Infographic_2000x2000_R300.jpg?v=1709749294","width":2000},{"alt":null,"id":33364832878831,"position":6,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_PRIMER_HYDRATING_PDP_ClinicalResults_Infographic_2000x2000_R300.jpg?v=1709749294"},"aspect_ratio":1.0,"height":2000,"media_type":"image","src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q24_PRIMER_HYDRATING_PDP_ClinicalResults_Infographic_2000x2000_R300.jpg?v=1709749294","width":2000},{"alt":null,"id":33530894385391,"position":7,"preview_image":{"aspect_ratio":0.563,"height":1920,"width":1080,"src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/preview_images\/488ef79ac5154bd092a80109aa8128c2.thumbnail.0000000000.jpg?v=1709936542"},"aspect_ratio":0.563,"dura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class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePowered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear. \u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong fontscheme=\"2\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003e16-Hour Extended Wear:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Helps makeup stay vibrant and fresh up to 16 hours\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003e24-hour Hydration:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Provides long-term hydration to protect skin’s barrier function instantly and overtime\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003ePlumps and Smooths Skin:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Instantly reduces the appearance of fine lines and wrinkles\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\" class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong fontscheme=\"2\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eSkin Perfecting Complex:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eFrench Mineral Water\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e: Mineral-enriched water sourced from France known to decrease dullness \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eGlycerin:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Attracts moisture to the skin for flawless makeup application\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003e\u003cspan fontscheme=\"2\"\u003eClinical Claims\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e97% agree that the primer makes the skin feel soft and supple*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e91% agree that the primer helps skin stay moisturized all day*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e91% agree primer improves the quality of makeup wear*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan fontscheme=\"2\"\u003e*\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\" class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\"\u003e\u003cspan\u003eAfter 3 weeks of consumer testing on 30 women using Pure Canvas Primer \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

Pure Canvas Primer Hydrating

Improves and extends the wear of makeup while providing instant and overtime hydration.

Regular price

$65.00

Sale price

$65.00

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