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Blurred, But Make It Summer: Why Soft-Matte Skin Is the Vibe Right Now
June 18, 2025
Let’s talk about a little something called “the blur.” And no, not the Photoshop kind or a chaotic summer night memory — we’re talking makeup. Soft-focus, airbrushed-but-effortless, skin-blurring goodness that’s making the rounds all over TikTok and IRL. If “glass skin” had a minimalist older sister who lives in linen and drinks iced matcha with oat milk, it would be the blur.
This season, the aesthetic is all about soft over sharp. Harsh lines? Out. Heavy glam? Not this summer. Instead, it’s about skin that looks like you, but smoother. Filtered, but still breathable. And Laura Mercier is officially in her blurring era with two summer essentials: Laura Mercier Tinted Moisturizer Blurred Matte SPF 30 and the ultra-iconic Translucent Loose Setting Powder Ultra-Blur.
Let’s unpack the trend — and the products — that are making us want to blur everything but our summer plans.
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Instantly blur the look of pores, fine lines and imperfections while extending makeup wear up to 16 hours, with our Ultra-Blur Loose Setting Powder. Infused with Hyaluronic Acid to deliver hydrating, all-day comfort, while controlling shine with a natural finish. Hydrating \u003cmeta charset=\"utf-8\"\u003eHyaluronic Acid provides \u003cmeta charset=\"utf-8\"\u003eall-day comfort on all skin types, even dry skin!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e16HR Longwear:\u003c\/strong\u003e Clinically proven to extend makeup wear up to 16 hours \u003cbr\u003e\u003cstrong\u003eHydrating Formula:\u003c\/strong\u003e Hyaluronic acid-infused for ultra-comforting skin feel. \u003cbr\u003e\u003cstrong\u003eInstantly Blurs:\u003c\/strong\u003e Amino Acid and Silica Powders blur pores, fine lines and imperfections.\u003cbr\u003e\u003cstrong\u003eComfortable Shine Control:\u003c\/strong\u003e 97% of users say this powder controls the look of shine on skin.**\u003cbr\u003e\u003cstrong\u003eFeels Breathable:\u003c\/strong\u003e 99% of users say this powder feels comfortable**\u003cbr\u003e\u003cstrong\u003eCake-Free: \u003c\/strong\u003e93% of users say this powder does not cake on skin**\u003cbr\u003e\u003cstrong\u003eComfortable For All Skin Types, Including Dry Skin:\u003c\/strong\u003e 96% of users say this powder doesn’t leave skin feeling tight\u003cbr\u003e\u003cstrong\u003eFoolproof:\u003c\/strong\u003e Our artist-inspired “press \u0026amp; roll” technique ensures the perfect application every time \u003cbr\u003e\u003cstrong\u003eNo Photo Flashback:\u003c\/strong\u003e Truly translucent formula leaves no photo flashback \u003cbr\u003e\u003cstrong\u003eShades for Virtually All Skintones\u003c\/strong\u003e: 97% of users say this powder works well on their skintone**\u003cbr\u003e\u003cstrong\u003eTalc-Free\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDoes not clog pores. Dermatologist-tested. Non-comedogenic.\u003c\/p\u003e\n\u003cp\u003e\u003cu\u003eFour Shades for Virtually All Skintones \u003c\/u\u003e\u003cbr\u003e• Translucent: Perfect for Fair to Medium Skin Tones.\u003cbr\u003e• Translucent Honey: Sets medium skin tones with olive and golden undertones.\u003cbr\u003e• Translucent Medium Deep: Ideal for medium-deep to deep skin tones.\u003cbr\u003e• Tone-Up Rose: Ideal for light to medium skin tones.\u003c\/p\u003e\n\u003cp\u003e\u003cu\u003eKey Ingredients\u003c\/u\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e•Silica Powders: Instantly create soft-focus effect on fine lines, pores, and imperfections\u003c\/p\u003e\n\u003cp\u003e•Amino Acids: Skin-compatible composition for undetectable, longwear benefits.\u003c\/p\u003e\n\u003cp\u003e•Hyaluronic Acid: Makes the powder comfortable for all skin types, even dry skin\u003c\/p\u003e\n\u003cp\u003e• Ultra, Finely-milled Texture: Becomes one with skin, without emphasizing texture, imperfections, or dry patches\u003c\/p\u003e\n\u003cp\u003e• Fragrance free. Does not clog pores. Dermatologist-tested. Non-comedogenic. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e*Source: Circana, LLC, US Prestige Beauty Total Department\/Specialty, Makeup Setting Powder by Brand, Makeup Form: Loose Powder and Pressed Powder Compact Combined, Dollar and Unit Sales, January – December 2024\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur\u003c\/p\u003e"}
Blurring makeup lives in that sweet spot between glow and matte. It’s not the glassy, almost-wet sheen of 2019 dewy skin. And it’s definitely not the flat, full-beat matte that dominated our Instagram feeds circa 2015. This new wave is soft, seamless, and chill. Imagine your pores had a peace treaty with your foundation and everyone’s just vibing.
It’s about diffusion, not definition. It’s makeup that looks like skin, just better — gently blurred around the edges like your favorite film photo. Think velvety finishes, pillowy textures, and just the right amount of coverage.
It’s skin that says, “Yes, I have a skincare routine... and it’s working.”
Why Blur Is the Perfect Summer Finish
Let’s be real — no one wants to feel like their face is melting by noon. Between rooftop hangs, subway sweats, and SPF reapplications, summer isn’t exactly kind to heavy makeup. That’s why this blurring moment hits so different right now.
You get that smooth, put-together finish without suffocating your skin. It’s low-maintenance but polished. And if you’re living for makeup that can handle heat, humidity, and an iced latte run before work, blurring is the move.
Step One: Blur the Base with Tinted Moisturizer Blurred Matte SPF 30
This is not your high school matte foundation. Laura Mercier’s Tinted Moisturizer Blurred Matte SPF 30 is the main character of your summer routine. It’s sheer but buildable, smoothing but breathable, and has just enough coverage to even things out without hiding your glow.
Here’s why we’re obsessed:
It’s matte, but soft. Like the underside of a rose petal, not chalkboard.
It blurs like a dream. Optical blurring powders smooth the appearance of pores, texture, and fine lines.
It has SPF 30. A multitasking queen who protects and perfects? Yes, please.
Whether you apply it with your fingers for a natural finish or buff it in with a brush for more coverage, this is the kind of product that makes people say, “Wait… is that your skin?”
Step Two: Lock It In with Translucent Loose Setting Powder Ultra-Blur
It sets your makeup without killing your skin’s natural radiance. And unlike some powders that go full dusty donut, Ultra-Blur stays invisible, weightless, and very chic.
Pro tip: Press it in with the velour puff for extra blur around the T-zone, or sweep it lightly all over if you want that airbrushed finish head-to-toe.
The Full Blur Routine (A.K.A. Your Summer Soft Glam Starter Pack)
Want to take the trend even further? Here’s how to build a whole vibe around blurred skin:
Final Thoughts: Blur Is More Than a Trend — It’s a Summer State of Mind
In a world where everything’s constantly in HD, there’s something refreshing about softening the edges. Blurring makeup isn’t about hiding — it’s about enhancing what’s already there. It’s about ease, comfort, and skin that feels like skin.
So if you’re craving a less-is-more approach to summer glam, start with these two: Tinted Moisturizer Blurred Matte SPF 30 + Translucent Loose Setting Powder Ultra-Blur. Together, they’re basically your selfie camera’s soft-focus filter — bottled.
And honestly? That’s the kind of energy we’re taking into the season.
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