A community of extraordinary women shaping the future of beauty through artistry, culture, and perspective.
New York, May 2026 - For 30 years, Laura Mercier built a brand on a single belief: that beauty is personal, that it belongs to the woman wearing it, and that the right product in the right hands can be quietly transformative. To mark that milestone, Laura is doing what she has always done. Looking beyond the surface
Today, the brand launches The Laura Mercier Collective, a group of extraordinary women personally chosen by Laura herself, not for their followings, but for their perspective. Not for trends, but for taste. Not for perfection, but for point of view.
The Collective is not an ambassadorship. It is not a campaign. It is a community. An active working group of successful, creative women who will help define the next chapter of the brand by contributing their insight, perspective, and lived experience. From co-creation sessions to storytelling to content that connects the brand to its consumer through each woman’s distinct point of view, The Collective expands Laura Mercier into a broader conversation around creativity, culture, and what it means to live beautifully on your own terms.
"Laura Mercier has always stood for something deeper than a product. It's a point of view, a way of moving through the world with confidence, intention, and effortless style. The Collective brings that to life. These are women of taste, creativity, and substance. The kind of women Laura has always worked with, always inspired, and always believed in. They're not here to represent the brand. They're here to partner with Laura on cultural and creative concepts, reviewing colors and formulas before they come to market, tested and lived in by real women, as the brand steps into its next chapter. Every one of these women has a previous connection to Laura Mercier. That's not a coincidence. That's meant to be.”
– Ginny Wright, CEO, Orveon Global, parent company of Laura Mercier
The Founding Members
Each woman in The Collective was chosen by Laura because she represents a dimension of the Laura Mercier woman. Laura believed makeup should enhance who you are, not change you. These women carry that philosophy forward - in artistry, design, culture, leadership, and storytelling:
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Georgie Eisdell, celebrity makeup artist, chosen as the most direct link to Laura’s original philosophy: skin first, balance always, enhance, never mask. She represents the highest level of artistry and the belief that professional technique should feel achievable.
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Brigette Romanek, founder, interior designer and creative visionary, chosen for her philosophy that beauty isn’t decoration, it’s atmosphere. She embodies elevated restraint, considered choices, and the belief that how something feels matters as much as how it looks.
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Laura Brown, best-selling author and former Editor-in-Chief of InStyle, chosen for her wit, warmth, and lived-in confidence. She is the woman who doesn’t chase trends, she defines her own style, and reminds us that beauty should feel intelligent, human, and never overworked.
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Amy Chang, beauty editor and content creator, chosen because she represents the modern consumer who is informed, discerning, and deeply knowledgeable. She bridges insider credibility with real-world application and reflects Laura’s commitment to performance, intelligence, and trust.
Together, these women represent the two defining pillars of the brand: Artistry and Beauty Expertise alongside Cultural Influence. They are reflections of the Laura Mercier woman herself, multifaceted, curious, confident, and creatively engaged. Bridging 30 years of heritage with the cultural fluency of today.
"Throughout my career, I have always surrounded myself with women who inspire me. Women who see the world differently, who bring their whole selves to everything they do," said Laura Mercier. "The Collective is a continuation of that. They represent a conviction. That beauty, at its best, is a reflection of who you truly are."
The Collective launches as Laura Mercier marks its 30th Anniversary and enduring philosophy: that the most powerful thing beauty can do is let a woman be more herself. These women, chosen by Laura, inspired by you, are its living proof.
The Laura Mercier Collective launches globally across lauramercier.com, social platforms, and key retail partners on May 21, 2026 as the brand celebrates its 30th Anniversary in London.