Toasty Glam Is The Makeup Mood of Summer 2025—Here’s How to Get the Look with Laura Mercier

If your feed's been looking a little extra sun-kissed lately, you're not imagining things. The toasty makeup trend is taking over-and it's giving bronzed, blurred, and effortlessly sultry. Think smoldering eye shadows, flushed cheeks, and that "just got back from vacation" radiance. It's warm. It's lived-in. And it's totally wearable whether you're headed to brunch or dancing barefoot at a beach bonfire. Even better? You can get the look using your favorite Laura Mercier icons (hello, Bronze Color Infusion). Let's dive in.

What Is the Toasty Makeup Trend?

Toasty glam is summer's answer to cozy girl makeup-minus the layers. It's all about warm tones that melt seamlessly into your skin. Think copper lids, bronzed cheeks, and lips that look like they've been kissed by golden hour. Unlike the sharp contour of past trends, toasty makeup is soft, blendable, and meant to move with you-sweat and all. It's basically your vacation glow in a compact. 

How to Get the Toasty Look (Laura Mercier Style)

1. Start with a Fresh, Glowy Base

To bring out your inner sunbeam, prep your skin with Pure Canvas Primer Illuminating. It adds that subtle glow without crossing into oily territory-key for looking lit-from-within, not lit-up like a disco ball. Follow with Real Flawless Weightless Perfecting Foundation for breathable, second-skin coverage that stays put (even through rooftop happy hours). 

Pro Tip: Tap a bit of Real Flawless Concealer under the eyes and around the nose to brighten where the sun would naturally hit.

2. Warm It Up with Bronze Color Infusion

This is the moment for Bronze Color Infusion. Sweep it along your cheeks, forehead, and nose bridge for that "I didn't wear SPF but I look hot" vibe (without the sun damage). Want to dial it up? Add a touch of Blush Color Infusion in 'Chai' for a soft, toasted flush that blurs the line between blush and bronzer.

3. Lean into Creamy, Smudgy Eyes

Toasty eyes are soft, sultry, and a little undone. Use Caviar Stick Eye Shadow in Cocoa-just swipe it across the lid and smudge with your fingertip for an effortlessly diffused look. Add Laura Mercier Caviar Tightline Eyeliner in Espresso Brown right at the lash line for subtle definition, and finish with a few swipes of Caviar Extravagant Mascara (brown-black is chef's kiss here).

4. Glow-but Gently 

To keep things looking natural, skip the heavy highlight and instead let your skin shine through. Press a little Translucent Loose Setting Powder on the high points of your face. It adds dimension and radiance without sparkle overload.

5. Feathered Brows Are Your Friend 

Tame and fluff with Laura Mercier's Eye Brow Pencil, brushing brows upward for a soft-focus finish that still frames the face without overpowering the warmth.

6. Finish with a Toasted Lip 

For lips that vibe with the rest of your bronze-drenched look, line with Caviar Perfecting Lip Liner in 'Rosewood' or 'Brown Tulle', and top with a swipe of Lip Glacé in 'Rose Gold Accent' or 'Amber' for that buttery, just-bitten sheen.