How to Apply Blush Based on Your Face Shape

Blush is seriously that one makeup step that can change everything — it brings warmth, lift, and glow in just a few swipes. But here’s the real secret: where you apply your blush matters just as much as the shade you pick.

With icons like Laura Mercier’s Blush Color Infusion, Tinted Moisturizer Blush, and RoseGlow Blush Color Infusion, Laura Mercier has you fully covered with buildable, skin-loving formulas that work with literally every vibe — from barely-there tint to full-on bold.

Let’s get into it — here’s exactly how to apply blush based on your face shape:

How to Apply Blush for a Round Face

If you have a round face (hi, cutie cheeks), you want to lift and define a little. Sweep your blush just above the apples of your cheeks and blend it up toward your temples. This gives you that snatched, lifted look without adding extra fullness.

Try Blush Color Infusion — a weightless, buildable powder blush that lasts up to 10 hours without ever feeling cakey.

Pro Tip: Before applying powder blush, always set your skin with Translucent Loose Setting Powder to create the smoothest, most even canvas. Use a Cheek Color Brush or Angled Cheek Contour Brush for effortless blending and soft, airbrushed color.

How to Apply Blush for a Square Face

Square faces are all about strong, gorgeous angles. To soften and balance your features, focus blush on the center of your cheeks, blending outward in small circular motions toward your ears.

A fresh, glowy finish? Always a good idea. Go in with Tinted Moisturizer Blush — it's super hydrating, gives 12-hour wear, and blends like a second skin.

How to Apply Blush for an Oval Face

Oval faces are basically the blueprint — they’re naturally balanced and slightly longer. To keep that symmetry, apply blush right onto the apples of your cheeks, sweeping it slightly outward along the cheekbones. It adds just the right amount of width and glow.

Level it up with RoseGlow Blush Color Infusion — a buildable, radiant formula that catches the light just right.

How to Apply Blush for a Diamond Face

Diamond faces = major cheekbone moments. You want to show that off. Apply blush high on your cheekbones and blend outward toward your temples to really highlight your natural structure.

Lock in the glow with Blush Color Infusion — available in a dreamy mix of soft-matte and luminous shades.

How to Apply Blush for a Heart-Shaped Face

Heart-shaped faces have that sweet, wider forehead and a cute, narrow chin. To balance it all out, apply blush a little lower on the apples of your cheeks and blend it out in a soft U-shape. It softens and flatters the face beautifully.

For the ultimate dewy, lit-from-within look, swipe on Tinted Moisturizer Blush. It melts into your skin and stays fresh all day.

Discover Your Perfect Blush Formula

Whatever your face shape, Laura Mercier’s blushes are designed to enhance, not hide your natural beauty.

Want a sheer flush? A bold pop? A lit-up glow? You’re one swipe away.

• Shop Blush Color Infusion — 10-hour wear, powder perfection
• Shop Tinted Moisturizer Blush — 12-hour wear, dewy hydration
• Shop RoseGlow Blush Color Infusion — radiant, light-reflecting glow
• Shop Limited-Edition Blush Color Infusion — seasonal artistry shades
• Glow up with Shimmer and Glow Face Palette — blush, highlight, and bronze in one

Ready to find your perfect match? Shop All Laura Mercier Blushes and start glowing your own way