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The Berry Girl Makeup Trend is the ultimate mix of soft glamour and cool-girl energy. Picture flushed cheeks, juicy lips, and eyes softly framed in rich berry tones like plum, rose, and cranberry. We’re seeing this look take over everything—from Spring 2025 runways to viral TikTok tutorials and off-duty celeb beauty.
Berry tones give skin a healthy, just-pinched glow while making your features pop—no drama necessary.
How Can I Achieve the Berry Girl Look?
Ready to nail the look? Here's how to create a full Berry Girl Makeup moment, step by step—from glowy base to kiss-ready berry lips.
Step 1: Which Lip Colors Define the Berry Look?
Berry lips are the heart of this trend. For 2025, it’s all about satin and matte finishes in rich berry shades—from soft raspberry to bold blackberry.
- Fair skin? Try a sheer berry or rose-toned lip.
- Medium skin? Go for raspberry or wine shades.
- Deep skin? Rich plums and blackberries look stunning.
Shop the Look:
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Caviar Hydra-Crème Refillable Lipstick
A silky creme lipstick that promotes softer, healthier lips over time.
Step 2: How Can You Match Your Eyeshadow to a Berry Look?
The key to berry eyeshadow makeup looks? Balance. If your lips are bold, go for soft shimmer on the lids. For a bolder eye, use creamy sticks in plum or rose shades for a soft smoky effect. Blend well to avoid harsh lines and add depth with complementary neutrals.
Top Picks:
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RoseGlow Caviar Stick Eye Shadow in Strike A Rose
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Finish with tightlining using Caviar Tightline Eyeliner in Dark Plum
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RoseGlow Caviar Stick Eye Shadow - Strike A Rose
Light reflecting pearls, RoseGlow finish, 24-hour life-proof wear.
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Caviar Tightline Eyeliner - Dark Plum
Gel-like eyeliner pencil that glides on easily, for 16-hr crease & waterproof wear.
Step 3: Which Berry Blushes Look Natural on All Skin Tones?
Blush is the way to bring the berry aesthetic to life. These juicy tones mimic a natural flush and work beautifully across undertones.
✔ Fair skin: Light berry or rose blush
✔ Medium skin: Raspberry or mulberry tones
✔ Deep skin: Bold berry or wine shades
Favorites to Try:
Pro Tip: Layer with RoseGlow Highlighter for a radiant, berry-lit glow.
Step 4: How Do You Complete a Full Berry Girl Look?
A full berry makeup look is all about letting your berry features shine while keeping the rest of your makeup minimal and skin-focused.
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Start with Laura Mercier Real Flawless Foundation for a smooth, natural base.
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Set with Laura Mercier Translucent Loose Setting Powder to control shine while keeping the glow.
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Add berry blush, define your eyes and lips, and you’re done.
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Real Flawless Weightless Perfecting Waterproof Foundation
Waterproof, long-wearing, medium buildable coverage with 12 hours of fade-proof wear.
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Translucent Loose Setting Powder
The #1 Loose Setting Powder in the US*
24HR Shine Control, Matte Finish
Why Are Berry Tones Popular in 2025?
Berry makeup is booming thanks to its timeless vibe and modern twist. Influencers and celebs alike are leaning into this look because it’s chic, easy, and suits every season. Plus, berry tones instantly brighten the complexion—no filter needed.
Social media is all about bold lips and dewy skin this year, making berry-toned makeup the go-to for anyone craving fresh-faced glam with a romantic edge.